THE BALLOON GATE
Cold by design.
Clear by purpose.
Glossy inflated forms, soft studio light and a white-lavender sweep. Mint routes, lilac reserves and ice-blue labels lead to the balloon gate. One warm orange accent calls attention to a published pause.
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THE PALETTE
Pastels, with a purpose.
Keep the environment quiet so real information can stand out.
Navy type#252668
Ice blue#BFD0E9
Mint#AEE0DC
Warm orange#EABA91
DISPLAY / GEOLOGICA
Know the gate.
Clear shapes and direct language. Public Sans carries the longer explanations.
DATA / IBM PLEX MONO
SOURCE / TIME / STATUS
Monospaced details separate a data observation from a headline.
HOW WE SPEAK
Useful over absolute.
Explain what the source says. Name the unknowns. Give people a way to check for themselves.
READ→UNDERSTAND→VERIFY
- Use COLDGATE for the product and $COLDGATE for the token.
- Keep the original mark’s proportions and clear space.
- Use “helps you check” when describing the tools.
- Pair status colors with text. Color alone cannot explain a result.
- Exchange names identify data sources. They are not COLDGATE branding.
- Use “Built with” for tools and public infrastructure.
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